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Consumer Survey Shows 98% of Consumers Would Like to See More Merchant Details in Their Banking Apps

May 14, 2020

Recent research by Look Who’s Charging has found that, of those who do not have access to enrichment within their banking app, 98% would like to see further details surrounding where they spend their money.

Australia has one of the World’s most digitally engaged populations with 73% of people using digital banking at least once per week. Providing a better digital experience is therefore likely to be key to retaining and acquiring new customers, especially younger generations.

The research findings, which looked at experiences of unrecognised transactions, additional in-app functionality, and awareness of LWC, can be found below:

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