“71% of Millennial’s would rather go to the dentist than speak to their bank and 1 in 3 of them are open to switching banks in the next 90 days.” According to a key finding from the recent Millennial Disruption Index survey.
The Millennial Disruption index represents the results of a three-year study of industry disruption at the hands of those born between 1981 and 2000. 10,000 millennials were surveyed about 73 companies spanning 15 industries. Banking was the sector deemed to be most prone to disruption and the big four banks were among the top 10 least loved brands.
Australia has one of the World’s most digitally engaged populations with 73% of people using digital banking at least once per week. Providing a better digital experience is therefore likely to be key to retaining and acquiring new customers, especially younger generations.
Look Who’s Charging can quickly transform your current digital apps and help to play a key role in providing this better digital experience, and in doing so begin to reverse the trends seen in the survey.